Don’t Replace People. Replace the Model.
The real risk isn’t AI replacing people—it’s using it to double down on outdated models that treat humans as replaceable.
Organizations consistently misuse new technologies to reinforce control and efficiency, rather than unlock human creativity.
In a conversation with HR leaders, Andus Scholar in Residence Douglas Rushkoff draws a sharp parallel between industrial-era labor models and today’s AI deployments. When workers are treated as interchangeable, he warns, they become the easiest to replace. Instead, he urges a generative approach—one that values unpredictability, human originality, and the collective reimagining of value.
